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Now far removed from America’s favorite politically incorrect couple, Archie and Edith Bunker, today’s advertisers need to start thinking as such. More and more men are doing the shopping and cleaning while increasing numbers of women are watching football and playing video games. Despite these shifts in traditional and expected behaviors, many brands have been slow to respond, whether due to denial, habit, or misinformation.
I’ve recently been ask to present “The Creative Process” to the local student Advertising Federation. This outlines my 6 guidelines when developing creative.
For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work.
Tell your kids! Tell your wife! MESH is excited to announce that our breast care campaign for Woman’s Hospital, Tell, recently received a gold award from the 2013 Cancer Awareness Advertising Awards Program.
We’re excited to share that we have been working with Haspel, the 105-year-old New Orleans brand known as the originator of the seersucker suit, for the past six months. In just 5 months, we have more than tripled Haspel’s Facebook fan base and garnered more than 1,000 Twitter followers.
As part of our ongoing partnership, MESH worked with Woman’s Hospital at the beginning of the year to develop a campaign geared toward new mothers and expecting moms-to-be.
More than 1,300 URL extensions are about to become available. Should your company switch or expand from .com? Where once .com, .org, .net and .biz prevailed, companies soon will have more than 1,000 generic top-level domains from which to choose to brand themselves online.
We cherish our community and love discovering ways to use our skills to give back each quarter. This quarter, we picked the pups. We’ll be the first to admit, most of us are kind of obsessed with dogs — so when we were given the opportunity to partner with Friends of the Animals to put together a pro-bono awareness campaign, we just about peed our crates.
Read about MESH and perfecting the art of company culture.
Find out why brands have revamped their marketing strategies in just 8 steps.