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These days — with so much of the business of printing done via email correspondence, PDF proofs, file uploads to ftp servers, followed by packages of printed materials showing up at the reception desk via express courier — it’s easy to lose sight of the integral role that the people who regularly service the customers play in making the process run smoothly and the results everything you’d hoped for.
The miracle of birth – whether it’s a beautiful newborn child or a long-awaited 85-acre hospital campus, it’s amazing to be part of the experience. Over the last thirteen months, we at MESH have been privileged to play a role in getting the word out about one of the most exciting developments in regional healthcare in many years and preparing the public for its highly anticipated arrival.
Now far removed from America’s favorite politically incorrect couple, Archie and Edith Bunker, today’s advertisers need to start thinking as such. More and more men are doing the shopping and cleaning while increasing numbers of women are watching football and playing video games. Despite these shifts in traditional and expected behaviors, many brands have been slow to respond, whether due to denial, habit, or misinformation.
I’ve recently been ask to present “The Creative Process” to the local student Advertising Federation. This outlines my 6 guidelines when developing creative.
For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work.
Tell your kids! Tell your wife! MESH is excited to announce that our breast care campaign for Woman’s Hospital, Tell, recently received a gold award from the 2013 Cancer Awareness Advertising Awards Program.
We’re excited to share that we have been working with Haspel, the 105-year-old New Orleans brand known as the originator of the seersucker suit, for the past six months. In just 5 months, we have more than tripled Haspel’s Facebook fan base and garnered more than 1,000 Twitter followers.
As part of our ongoing partnership, MESH worked with Woman’s Hospital at the beginning of the year to develop a campaign geared toward new mothers and expecting moms-to-be.
More than 1,300 URL extensions are about to become available. Should your company switch or expand from .com? Where once .com, .org, .net and .biz prevailed, companies soon will have more than 1,000 generic top-level domains from which to choose to brand themselves online.
We cherish our community and love discovering ways to use our skills to give back each quarter. This quarter, we picked the pups. We’ll be the first to admit, most of us are kind of obsessed with dogs — so when we were given the opportunity to partner with Friends of the Animals to put together a pro-bono awareness campaign, we just about peed our crates.
Read about MESH and perfecting the art of company culture.
Find out why brands have revamped their marketing strategies in just 8 steps.