Strategy

discusses the five things you need to know about Digital Storytelling.

When you need concrete that's sure to get the job done right every time, there's only one brand characterized by a successful history and primed for innovation. That brand is Sakrete.

Sean Averette, Head of Copywriting and UX Strategy, provides four techniques to adjust the way your brand communicates.

Ellie Young, Brand Manager, discusses how branded content builds trust with your audience is similar to building relationships.

What if I told you that 52% of online sales that happened in 2015 were influenced by Facebook? Or that 62% of adults get their news from social media?

A memorable brand. That’s the most important aspect of a new business’ success. If your brand is easy to read and recognize, beautifully designed, consistent across different platforms and applications and embodies the heart and soul of your organization, you stand a better chance of being the first name on your customers’ lips when they need the products or services you offer.

In the past several years there has been an unfortunate number of agencies making false claims about who their clients are, the process they will take you through, and what you will get in the end. In a state of desperation, some folks seem to be gravitating toward these companies.

Now more than ever it’s important that your brand personality comes through quickly and effectively on your website. There was a trend in 2010-2011 to strip away the brand personality and let content be the driving force for the website.

A quality chef knows you eat with your eyes. That’s why Beausoleil’s Chef Nathan Gresham and general manager Jeff Conaway looked to MESH for help in “setting the table” so to speak, and translating their culinary concept into a cohesive visual brand identity that effectively communicates the critically acclaimed restaurant’s fresh take on locally sourced dishes in the French bistro tradition.

These days — with so much of the business of printing done via email correspondence, PDF proofs, file uploads to ftp servers, followed by packages of printed materials showing up at the reception desk via express courier — it’s easy to lose sight of the integral role that the people who regularly service the customers play in making the process run smoothly and the results everything you’d hoped for.

The miracle of birth – whether it’s a beautiful newborn child or a long-awaited 85-acre hospital campus, it’s amazing to be part of the experience. Over the last thirteen months, we at MESH have been privileged to play a role in getting the word out about one of the most exciting developments in regional healthcare in many years and preparing the public for its highly anticipated arrival.