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A memorable brand. That’s the most important aspect of a new business’ success. If your brand is easy to read and recognize, beautifully designed, consistent across different platforms and applications and embodies the heart and soul of your organization, you stand a better chance of being the first name on your customers’ lips when they need the products or services you offer.
In the past several years there has been an unfortunate number of agencies making false claims about who their clients are, the process they will take you through, and what you will get in the end. In a state of desperation, some folks seem to be gravitating toward these companies.
Now more than ever it’s important that your brand personality comes through quickly and effectively on your website. There was a trend in 2010-2011 to strip away the brand personality and let content be the driving force for the website.
A quality chef knows you eat with your eyes. That’s why Beausoleil’s Chef Nathan Gresham and general manager Jeff Conaway looked to MESH for help in “setting the table” so to speak, and translating their culinary concept into a cohesive visual brand identity that effectively communicates the critically acclaimed restaurant’s fresh take on locally sourced dishes in the French bistro tradition.
These days — with so much of the business of printing done via email correspondence, PDF proofs, file uploads to ftp servers, followed by packages of printed materials showing up at the reception desk via express courier — it’s easy to lose sight of the integral role that the people who regularly service the customers play in making the process run smoothly and the results everything you’d hoped for.
The miracle of birth – whether it’s a beautiful newborn child or a long-awaited 85-acre hospital campus, it’s amazing to be part of the experience. Over the last thirteen months, we at MESH have been privileged to play a role in getting the word out about one of the most exciting developments in regional healthcare in many years and preparing the public for its highly anticipated arrival.
Now far removed from America’s favorite politically incorrect couple, Archie and Edith Bunker, today’s advertisers need to start thinking as such. More and more men are doing the shopping and cleaning while increasing numbers of women are watching football and playing video games. Despite these shifts in traditional and expected behaviors, many brands have been slow to respond, whether due to denial, habit, or misinformation.
I’ve recently been ask to present “The Creative Process” to the local student Advertising Federation. This outlines my 6 guidelines when developing creative.
For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work.
Tell your kids! Tell your wife! MESH is excited to announce that our breast care campaign for Woman’s Hospital, Tell, recently received a gold award from the 2013 Cancer Awareness Advertising Awards Program.
We’re excited to share that we have been working with Haspel, the 105-year-old New Orleans brand known as the originator of the seersucker suit, for the past six months. In just 5 months, we have more than tripled Haspel’s Facebook fan base and garnered more than 1,000 Twitter followers.