Strategy

It's hard to get somewhere if you don't know how to get there. The same holds true to getting the right culture.

A brand story is more than an eccentric website or colorful words. It’s the holistic collection of feelings, signals and beliefs behind your brand that tells consumers who you are, what you do, why you do it and why they should care. As we’ve worked at creating beautiful, meaningful brands at MESH, the power behind good storytelling continues to grow more important every day.

discusses the five things you need to know about Digital Storytelling.

When you need concrete that's sure to get the job done right every time, there's only one brand characterized by a successful history and primed for innovation. That brand is Sakrete.

Sean Averette, Head of Copywriting and UX Strategy, provides four techniques to adjust the way your brand communicates.

Ellie Young, Brand Manager, discusses how branded content builds trust with your audience is similar to building relationships.

What if I told you that 52% of online sales that happened in 2015 were influenced by Facebook? Or that 62% of adults get their news from social media?

A memorable brand. That’s the most important aspect of a new business’ success. If your brand is easy to read and recognize, beautifully designed, consistent across different platforms and applications and embodies the heart and soul of your organization, you stand a better chance of being the first name on your customers’ lips when they need the products or services you offer.

In the past several years there has been an unfortunate number of agencies making false claims about who their clients are, the process they will take you through, and what you will get in the end. In a state of desperation, some folks seem to be gravitating toward these companies.

Now more than ever it’s important that your brand personality comes through quickly and effectively on your website. There was a trend in 2010-2011 to strip away the brand personality and let content be the driving force for the website.

A quality chef knows you eat with your eyes. That’s why Beausoleil’s Chef Nathan Gresham and general manager Jeff Conaway looked to MESH for help in “setting the table” so to speak, and translating their culinary concept into a cohesive visual brand identity that effectively communicates the critically acclaimed restaurant’s fresh take on locally sourced dishes in the French bistro tradition.