Creating The Uncommon Ground
- Creative
- Digital
- Strategy
A high-end provider creating unique outdoor spaces.
Insight
Mullin Landscape, a high-end commercial and residential landscape design, construction, and maintenance services provider, sought to provide relevant content to two distinct target audiences to aid sales and brand-building efforts. They also wanted a new digital presence to better showcase there work in both commercial and residential spaces.
Idea
By utilizing qualitative and quantitative research, our team identified points of convergence for residential and commercial customers that informed the user experience. We developed a modern site that showcases inspiring landscapes with a focus on safety and quality service. We developed a new tagline, Create the Uncommon Ground, that established Mullin as a high-end provider creating unique outdoor spaces.
Impact
The new website has helped elevate the Mullin brand by setting them apart from its competitors and opening new growth opportunities.