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Insight

Mullin Landscape, a high-end commercial and residential landscape design, construction, and maintenance services provider, sought to provide relevant content to two distinct target audiences to aid sales and brand-building efforts. They also wanted a new digital presence to better showcase there work in both commercial and residential spaces.

Idea

By utilizing qualitative and quantitative research, our team identified points of convergence for residential and commercial customers that informed the user experience. We developed a modern site that showcases inspiring landscapes with a focus on safety and quality service. We developed a new tagline,Create the Uncommon Ground, that established Mullin as a high-end provider creating unique outdoor spaces.

Impact

The new website has helped elevate the Mullin brand by setting them apart from its competitors and opening new growth opportunities.

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Mullin Landscape

A high-end provider creating unique outdoor spaces.

Industry:
Home Improvement & Outdoor Living
Person with laptop and phone with the Mullin website loaded

Setting a High-End Landscape Apart

Mullin Landscape logo

Overview

Mullin Landscape served two distinct audiences across commercial and residential work, and the brand needed a single story strong enough to grow both sides. MESH used qualitative and quantitative research to find the shared ground, built a modern site that showcased the work, and introduced the tagline Create the Uncommon Ground to position Mullin as a high-end provider of unique outdoor spaces.

Services

A phone showing the Mullin commercial services page headlined Create a Lasting Impression
A phone showing the Mullin careers page featuring a worker in a safety vest
A phone showing the Mullin residential page headlined Your Home. Your Happy Place.

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Airbnb

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Creative
Digital
Consulting

Research & Data Intelligence

Strategic Planning Services

Web Design & Development