News & Insights

While the work of an intern may not entail the most glamorous responsibilities, or even seem as thrilling as other college jobs, it may be the most important job a student can perform during their college career. In today’s tight job market, hundreds of thousands of college graduates compete against each other for an ideal job.

The miracle of birth – whether it’s a beautiful newborn child or a long-awaited 85-acre hospital campus, it’s amazing to be part of the experience. Over the last thirteen months, we at MESH have been privileged to play a role in getting the word out about one of the most exciting developments in regional healthcare in many years and preparing the public for its highly anticipated arrival.

Over thousands of years, people have invented mythical creatures—unicorns, the Loch Ness Monster, Bat Boy—and in sticking with tradition, they continue to today. Enter the most recent to join the ever-growing list of folklore: people who don’t scroll. Similar to the aforementioned mythical creatures (all backed by eyewitness accounts) there is an assortment of user-experience design myths and misconception.

Now far removed from America’s favorite politically incorrect couple, Archie and Edith Bunker, today’s advertisers need to start thinking as such. More and more men are doing the shopping and cleaning while increasing numbers of women are watching football and playing video games. Despite these shifts in traditional and expected behaviors, many brands have been slow to respond, whether due to denial, habit, or misinformation.

I’ve recently been ask to present “The Creative Process” to the local student Advertising Federation. This outlines my 6 guidelines when developing creative.

We’re growing! MESH is thrilled to announce the addition of its newest team members. “We’ve been fortunate to have the unique opportunity and need to expand our team,” Partner Taylor Bennett explained. “We are extremely pleased to bring on such talented people to support the development of MESH and serve our clients. We are excited to see what the future has in store for the company.”

For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work.

Tell your kids! Tell your wife! MESH is excited to announce that our breast care campaign for Woman’s Hospital, Tell, recently received a gold award from the 2013 Cancer Awareness Advertising Awards Program.

MESH Brand Strategist/Account Director Jason Feirman was a guest last week on the Makers of Sport podcast. During the show, he and host Adam Martin discussed from an insider’s perspective working on creative projects within a prominent college athletic program.

We’re excited to share that we have been working with Haspel, the 105-year-old New Orleans brand known as the originator of the seersucker suit, for the past six months. In just 5 months, we have more than tripled Haspel’s Facebook fan base and garnered more than 1,000 Twitter followers.

As part of our ongoing partnership, MESH worked with Woman’s Hospital at the beginning of the year to develop a campaign geared toward new mothers and expecting moms-to-be.