News & Insights

When you need concrete that's sure to get the job done right every time, there's only one brand characterized by a successful history and primed for innovation. That brand is Sakrete.

Discover the joys and mysteries of Hand Lettering from the perspective of a MESH Designer.

Sean Averette, Head of Copywriting and UX Strategy, provides four techniques to adjust the way your brand communicates.

Ellie Young, Brand Manager, discusses how branded content builds trust with your audience is similar to building relationships.

What if I told you that 52% of online sales that happened in 2015 were influenced by Facebook? Or that 62% of adults get their news from social media?

Companies are obsessed with becoming “scalable.” Find out why that’s not what makes a company great.

The MESH design team shares five ways to tighten up logo design for clients.

A memorable brand. That’s the most important aspect of a new business’ success. If your brand is easy to read and recognize, beautifully designed, consistent across different platforms and applications and embodies the heart and soul of your organization, you stand a better chance of being the first name on your customers’ lips when they need the products or services you offer.

In the past several years there has been an unfortunate number of agencies making false claims about who their clients are, the process they will take you through, and what you will get in the end. In a state of desperation, some folks seem to be gravitating toward these companies.

Would the Mona Lisa be a masterpiece if her canvas were stretched a few inches wider? She’d be some regular, fat lady with oval eyes and a smirk hanging in a bathroom somewhere. Stretching/shrinking causes words to look awkward, people to look odd, proportional spacing becomes disproportionate, and the whole look is off. Most importantly, it looks unprofessional.

Now more than ever it’s important that your brand personality comes through quickly and effectively on your website. There was a trend in 2010-2011 to strip away the brand personality and let content be the driving force for the website.

I have to agree with David Droga–to a degree–on his most recent interview with Ad Age Editor Abbey Klaassen. In the interview, Droga offered his thoughts on whether the golden age of advertising is still to come, or whether it now lives in the “Mad Men” drama series on A&E. His personal take is that we may be in it now, or at least on the cusp.