LIT Pizza came to us with an idea on a napkin. Their goal was to create a fast casual pizzeria that had the ability to cook a custom pizza in 90s or less. They needed a visual identity just as unique and rebellious as the vision behind it.
Establishing a brand that spoke to the fast flash-fired way that the Pizza was delivered, catered to an audience profile that covered soccer moms, college students and everyone in between. LIT Pizza was born and scaled faster than they could find locations to house it.
The brand and launch campaign was so successful that the growth rate surpassed the original plan by 700%. In the first year of business, LIT opened seven total stores. Kneadless to say, the demand was and still is incredibly high.