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Insight

Coming out of the pandemic Easy Tiger, an Austin-based bake shop and beer garden, needed to drive more interest and traffic to their local restaurants. They had already developed strong brand recognition with a heavy-hitting roster of restaurants and grocers like H-E-B and Whole Foods serving their bread and pastries, but they wanted to drive a culture where people would slow down to share a meal together in person. They needed a website that reflected their brand and highlighted each location’s individual character and vibe.

Idea

Starting with a digital audit and conducting on-site interviews with store managers and locals, we discovered that each restaurant had unique characteristics that made it a local favorite. We focused efforts on creating strong landing pages for each location highlighting their amenities and beautiful outdoor seating areas. Adding a strong calendar of events, a custom bread and food menu plugin we helped to keep their site engaging and fresh for users looking for relaxing place to enjoy a moment with friends and family.

Launch New Website

Impact

In the first year after launching the new Easy Tiger site they experienced almosta million viewsand had awebsite engagement rate over 70%.

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Easy Tiger

Encouraging locals to share meaningful experiences over artisanal bread and bites.

Industry:
Hospitality & Tourism

An Austin Bake Shop, Set to a Slower Pace

Easy Tiger Logo

Overview

Easy Tiger had heavyweight retail distribution through H-E-B and Whole Foods, but the brand wanted locals to slow down, sit down, and share a meal at one of its restaurants. MESH ran a digital audit and on-site interviews with managers, designed landing pages that gave each location its own character, and added a custom bread-and-food menu plugin alongside an events calendar, delivering nearly a million views and a 70 percent engagement rate in the first year.

Services

Two phones on a green background showing Easy Tiger catering and menu pages
A phone showing the Easy Tiger bread and pastries menu
A phone showing The Linc page from the Easy Tiger website
An Easy Tiger menu on a wooden board surrounded by fresh vegetables

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