Skip to main content

Insight

Despite the challenging events of 2020, CBLA remains dedicated to their customers, providing essential Paycheck Protection Program loans and prioritizing a safe and welcoming in-branch banking experience. As technology evolves, CBLA ensures that banking remains simple and straightforward for customers, without sacrificing connection and personalized service. With the convenience of online and mobile banking, customers can manage their finances anytime, anywhere, but can still count on expert support from real people whenever they need it. 

Idea

With the help of animated characters, Greg and Jim, CBLA’s banking message was delivered with cleverness and humor to stand out from the typical ads in the market. Our focus on personalized banking and technology to enhance the customer experience was emphasized in all marketing campaigns executions, whether it be in-branch or online. Using a multi-channel approach, including TV, radio, digital, print, and social media, CBLA achieved its targeted goals. 

Impact

Campaign efforts yielded over 5 million impressions and more than 43,000 website visits to CBLA’s website. Combined efforts (MESH and CBLA) helped secure 1,400+ new loans and 2,000+ new checking accounts opened. 

Let's Talk
Read the Full Story

Community Bank of Louisiana

Taking care of savers and spenders, taking care of rainy days, taking care of community. Community Bank of Louisiana does it all.

Industry:
Financial Services

Personal Banking, Animated

Community Bank of Louisiana logo

Overview

CBLA had to stand out in a crowded banking market while staying true to the personal service that defines a community bank. MESH built a multi-channel campaign around the animated duo Greg and Jim that delivered the banking message with cleverness and humor across TV, radio, digital, print, and social, yielding more than 5 million impressions, 43,000 site visits, 1,400 new loans, and 2,000 new checking accounts.

Services

More to explore  

See All Work
Airbnb and hosts in panels left to right

Airbnb

Visit Baton Rouge

Creative

Integrated Campaigns

Paid Media

Video