Agency formalizes its process of driving sustainable change for clients through internal innovation
Baton Rouge, La. (April 23, 2018) — MESH, an independent, award-winning creative and strategic agency with over 15 years of success, today announces the formal launch of its Business Transformation offering. The agency’s goal: to help clients define their organizational culture and processes to better engage their workforce and create a proactive business environment conducive to growth. MESH’s process of transforming and growing businesses through the offering focuses on three key pillars: Human Capital, Operational Efficiencies, and Brand/Marketing Communications.
“As an agency, we have been practicing Business Transformation consulting for years as a result of our determination to help clients figure out what’s broken before executing on a tactical marketing plan,” said Taylor Bennett, CEO, and Founder of MESH. “Today, in a more methodical manner, we’re focusing our efforts on driving sustainable business growth—collaborating with key stakeholders who are in a position to champion transformation, and making recommendations for change based on their customer, internal culture, use of technology, and overall innovation.”
Beyond the agency’s core service offerings of communications, marketing and branding, the following verticals have been added to strengthen the Business Transformation practice:
- Human Capital: organize the business and its people in a way that gives responsibility to teams or groups, while clearly classifying leaders; can range from development of an internship program to leadership training and management consulting.
- Operational Efficiencies: not only in the way of marketing but also in pulling together operational efficiencies based on current technology that clients are using (or lack thereof); and coming up with solutions to create efficiencies—from CRM systems to emerging tech, to AI, AR, and VR.
- Brand/Marketing Communications: defining culture and consulting on how to engage employees and develop a culture around a solid mission and vision; this bleeds into the design of a company’s space, its core message, even down to how they answer phones.
The Business Transformation process will be led by agency founder, Taylor Bennett, who brings more than 20 years of experience in building businesses. He’ll be joined by the firm’s COO and Chief Strategist, Hector Gonzalez, MBA, who brings a steep background in branding and strategy in both the private and public sector. To learn more about the Business Transformation practice, visit MESH Strategy.
The launch comes on the heels of MESH’s new Branded Bot solution that helps create branded voice interfaces such as chatbots and Alexa pucks for clients and brands as omnichannel initiatives become more important to a brand’s success. To learn more about Branded Bots, visit the press release.
MESH exists to create connections and loyalty to brands. We are an independent award-winning creative and strategic agency with over 15 years of success and work with clients ranging from Fortune 500 companies to startups, who are willing to invest in their brand. We have proven expertise in brand building, strategic account leadership, advertising, creative services, PR and traditional and digital media. MESH has provided professional, creative solutions to clients in a wide variety of industries, including Visit Baton Rouge, Louisiana Workers’ Compensation Corporation, Mississippi Aquarium, Belgard Hardscapes, Oldcastle, Sakrete and more. For more information, visit https://www.meshbr.com/.