Louisiana Creative Agency Adds Seasoned Planner and Buyer to Growing Media Team
Baton Rouge, La. (May 8, 2018)— MESH, an independent, award-winning, creative and strategic agency with over 15 years of success, today announces that Amanda Kay has joined the firm as a senior media planner/buyer. In her new role, she will bring creative media solutions to clients in order to get their messages in front of the right audience, at the right time, while keeping a pulse on the latest in media planning and buying techniques and platforms relevant to MESH’s clients.
Kay joins MESH from Zehnder Communications where she managed digital and traditional media placements on an annual basis as a media planner/buyer for a range of clients including Louisiana Lottery, Origin Bank, Louisiana Department of Education, New Orleans Will, LSU MBA, Perkins Rowe, and Carpenter Health Network, among others. Her agency background also includes a role as an account executive at Gremillion and Pou Integrated Marketing where she managed a high-volume account in the grocery industry, overseeing development and distribution of circulars to more than 100 markets. She has also held roles at the Juvenile Diabetes Research Foundation and Campus Federal Credit Union.
“Kay’s impressive background in developing strategic media campaigns in digital, emerging media combined with traditional allow her to bring a unique vision to our clients and our growing media team,” said Laurie Pierce, Director of Media for MESH. “MESH is known for creating connections and loyalty to brands and I’m confident that Amanda’s extensive media expertise will support our ability to do that in the most innovative and transformative ways.”
Kay holds a Masters Degree in Nonprofit Administration and a B.A. in Mass Communications from Louisiana State University in Shreveport.
MESH exists to create connections and loyalty to brands. We are an independent award-winning creative and strategic agency with over 15 years of success and work with clients ranging from Fortune 500 companies to startups, who are ready to grow and transform their brand. We have proven expertise in brand building, strategic account leadership, advertising, creative services, PR and traditional and digital media. MESH has provided professional, creative solutions to clients in a wide variety of industries, including Visit Baton Rouge, Louisiana Workers’ Compensation Corporation, Mississippi Aquarium, Belgard Hardscapes, Oldcastle, Sakrete and more. For more information, visit https://www.meshbr.com/.