What is a full-service agency?

At MESH, we’re often asked about the difference between creative agencies and full-service agencies.

While both types of agencies have their strengths, they serve distinct purposes in the marketing landscape.

Two men writing on a glass wall at a full-service agency

A full-service agency, like MESH, offers a comprehensive range of services that can handle all aspects of a business’s marketing needs. This includes strategic planning, creative development, production, public relations, social media management, digital marketing, and analytics. Our team of experts works together to develop a customized marketing plan that aligns with your business goals and objectives.

On the other hand, creative agencies are typically made up of creative professionals who excel at offering design services, such as visual identity development, branding, and advertising. While they may not offer strategic planning, public relations, or technology services like web and app development, they can still provide valuable expertise in specific areas.

At MESH, we’re a full-service integrated advertising agency that offers a unique blend of creative and strategic services. Our multi-disciplined teams are built around our clients’ needs, ensuring that our offerings yield the desired business results. Here’s an overview of our services and how they work together to help clients take their business to the next level:

Branding

We can launch a new brand or evolve an existing one to be more relevant in today’s landscape. Our branding process involves a day-long visioning session with leadership, followed by the development of internal messaging, recruitment messaging, and external messaging.

Marketing

Based on our clients’ growth goals and objectives, we develop a 12-18 month marketing plan that includes marketing, public relations, digital, traditional, social media, search engine marketing (SEM), lead generation, events, trade shows, content marketing, and all creative tactics.

Sales

Our services support sales and development through website strategy and development, including sitemaps, navigation, pages, content, design, and CMS training for in-house teams. We also develop sales collateral, trade show booths, branded environments, and more.

Advertising & Content Marketing

Our marketing plan outlines the creative, content, and media tactics needed to achieve our clients’ business goals. Our in-house team develops everything from animated digital ads to social media management and creation, video, podcasts, blogs, and graphic design. Once your content and ads are created our team of media specialists help to make sure your marketing campaign reaches the target audience.

The key takeaway is that full-service agencies like MESH can take a business to the next level by providing a comprehensive range of services that support strategy, project management, and creative development. Our multi-disciplined teams are built around our clients’ needs, ensuring that we’re always innovating and finding new ways to drive growth for our clients.

Benefits of Working with a Full-Service Agency

So, why choose a full-service agency over a specialized one? Here are just a few benefits:

One Point of Contact

With a full-service agency, you don’t need to juggle multiple vendors or agencies. We’re your go-to partner for all marketing needs.

Holistic Approach

Our team of experts can develop a comprehensive marketing strategy that takes into account your business goals, target audience, and industry trends.

Cost-effective

By consolidating services under one roof, you can often reduce costs and streamline your budget.

Collaboration

With a full-service agency, our team members collaborate seamlessly to ensure a cohesive marketing strategy.

What to Expect When Working with MESH

Three images of people working together in the MESH office.

At MESH, we’re committed to delivering exceptional results and unparalleled service. Here’s what you can expect when working with us:

Personalized attention

Our account managers will work closely with you to understand your unique needs and develop a customized marketing plan.

Transparency

We believe in being honest with our clients and don’t shy away from hard conversations. You’ll have access to regular reporting, progress updates, and open communication throughout the project.

Expertise

Our team of experts has years of experience in their respective fields. You can trust that you’re getting top-notch guidance and support.

In today’s fast-paced marketing landscape, having a trusted partner by your side is more important than ever. At MESH, we’re proud to be a full-service agency that offers the expertise, creativity, and personalized attention you need to succeed. Whether you’re looking to boost brand awareness, drive website traffic, or generate leads, our team is here to help.