men at a table outside

Big Decisions for Brands in 2023

2023 is being coined as the year of uncertainty for brands. Headlines that I’ve read talk about a major recession, layoffs, a major cool down in the housing market and inflation higher than it’s been in over thirty years. What’s a brand to do?

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AI Generated image of people having a meeting planning marketing efforts

20 Steps to Optimize Your Marketing Programs

If you are a marketing professional keen on staying ahead of the competition to maximize your results, you must be ready to invest time and expertise in optimizing your campaigns. The list we compiled can help guide you in this process.

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Creativity in Quarantine

Taylor Bennett, CEO and Chief Creative Director, shares his thoughts on how the mandatory quarantine order can affect creative work.

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Upgrade the State of Your Social

If social media shows consumers who you really are, here is why implementing an on-brand social strategy will do wonders for your brand.

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How Music Elevates Brand

Not only does a brand have signature colors and typography but audio can play an important role as well.

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