2023 is being coined as the year of uncertainty for brands. Headlines that I’ve read talk about a major recession, layoffs, a major cool down in the housing market and inflation higher than it’s been in over thirty years. What’s a brand to do?
If you are a marketing professional keen on staying ahead of the competition to maximize your results, you must be ready to invest time and expertise in optimizing your campaigns. The list we compiled can help guide you in this process.
With endless ways to tell a brand's story and many platforms to communicate on, here are ways to improve copywriting to ensure the brand story will sell itself.
The top five things Taylor Bennett has learned from Stan Richards over the course of their 10+ years long mentoring relationship, which are applicable beyond the agency sector.
MESH unveils why defining the essence of your brand might be the most important step before planning your marketing communications and how to get started.