Digital

Discover the joys and mysteries of Hand Lettering from the perspective of a MESH Designer.

Ellie Young, Brand Manager, discusses how branded content builds trust with your audience is similar to building relationships.

What if I told you that 52% of online sales that happened in 2015 were influenced by Facebook? Or that 62% of adults get their news from social media?

Would the Mona Lisa be a masterpiece if her canvas were stretched a few inches wider? She’d be some regular, fat lady with oval eyes and a smirk hanging in a bathroom somewhere. Stretching/shrinking causes words to look awkward, people to look odd, proportional spacing becomes disproportionate, and the whole look is off. Most importantly, it looks unprofessional.

Now more than ever it’s important that your brand personality comes through quickly and effectively on your website. There was a trend in 2010-2011 to strip away the brand personality and let content be the driving force for the website.

True to my craft, I often describe myself as a data freak. It’s something that’s been drilled into me over the years by leadership and now I have a real passion for it. I never even took a formal statistics class (there was more than one reason why I chose a career in communications rather than something based on math and science), yet every time I sit down to create a marketing plan, I find myself craving for any stats I can get my hands on.

The miracle of birth – whether it’s a beautiful newborn child or a long-awaited 85-acre hospital campus, it’s amazing to be part of the experience. Over the last thirteen months, we at MESH have been privileged to play a role in getting the word out about one of the most exciting developments in regional healthcare in many years and preparing the public for its highly anticipated arrival.

Over thousands of years, people have invented mythical creatures—unicorns, the Loch Ness Monster, Bat Boy—and in sticking with tradition, they continue to today. Enter the most recent to join the ever-growing list of folklore: people who don’t scroll. Similar to the aforementioned mythical creatures (all backed by eyewitness accounts) there is an assortment of user-experience design myths and misconception.

For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work.

MESH Brand Strategist/Account Director Jason Feirman was a guest last week on the Makers of Sport podcast. During the show, he and host Adam Martin discussed from an insider’s perspective working on creative projects within a prominent college athletic program.

We’re excited to share that we have been working with Haspel, the 105-year-old New Orleans brand known as the originator of the seersucker suit, for the past six months. In just 5 months, we have more than tripled Haspel’s Facebook fan base and garnered more than 1,000 Twitter followers.