Community Bank of Louisiana (CBLA) approached MESH with a clear mission: modernize their digital presence while maintaining the personal, community-focused feel that sets them apart from larger financial institutions.
Insight
Their existing website suffered from several key issues:
- Lack of customer-focused content
- An outdated design that didn’t reflect their current brand identity
- Limited mobile functionality
- Difficulty in content management for internal teams
- Accessibility improvements
- A condensed sitemap that hindered marketing efforts
Idea
New Messaging and a Dynamic Design
Our team developed a comprehensive website redesign strategy that addressed each of CBLA’s concerns while positioning them for future growth. The project focused on several key areas:
- Brand Evolution:
We recently expanded CBLA’s color palette, adding four new colors to their brand guidelines. This provided an opportunity to create a fresh, vibrant digital presence that maintained brand recognition while introducing modern design elements. The expanded palette allowed for better visual hierarchy and improved user experience through strategic color usage. - User-Centric Design:
The new website architecture prioritized intuitive navigation and mobile responsiveness. We implemented:- A responsive design that seamlessly adapts to all device sizes
- Clear navigation pathways based on user journey mapping
- Streamlined menu structures for quick access to key banking services
- Enhanced search functionality
- Content Strategy:
A major component of the redesign involved restructuring the site’s content architecture. We:- Created individual pages for each banking product and service
- Developed location-specific pages for each branch
- Implemented a customer testimonial section to showcase the bank’s community impact
- Established clear calls-to-action throughout the site
- Technical Implementation:
The technical foundation of the site was built with both users and administrators in mind:- Full WCAG AA compliance to ensure accessibility for all users
- User-friendly content management system for the CBLA team
- Enhanced security features appropriate for a financial institution
Impact
Local Banking at the Next Level
The redesigned website has significantly improved CBLA’s digital presence and marketing capabilities:
- Marketing teams now have dedicated landing pages for each product and service, improving email and social media campaign effectiveness
- Content updates can be made quickly and easily by the internal team
- Customer testimonials have helped reinforce CBLA’s position as a community-focused financial institution
- The expanded sitemap has improved both user navigation and search engine optimization
The new website serves as a strong foundation for CBLA’s digital growth while maintaining their commitment to personal, community-focused banking services.
