Community Bank of Louisiana (CBLA) approached MESH with a clear mission: modernize their digital presence while maintaining the personal, community-focused feel that sets them apart from larger financial institutions.
Insight
Their existing website suffered from several key issues:
- Lack of customer-focused content
- An outdated design that didn’t reflect their current brand identity
- Limited mobile functionality
- Difficulty in content management for internal teams
- Accessibility improvements
- A condensed sitemap that hindered marketing efforts
Idea
New Messaging and a Dynamic Design
Our team developed a comprehensive website redesign strategy that addressed each of CBLA’s concerns while positioning them for future growth. The project focused on several key areas:
- Brand Evolution:
We recently expanded CBLA’s color palette, adding four new colors to their brand guidelines. This provided an opportunity to create a fresh, vibrant digital presence that maintained brand recognition while introducing modern design elements. The expanded palette allowed for better visual hierarchy and improved user experience through strategic color usage. - User-Centric Design:
The new website architecture prioritized intuitive navigation and mobile responsiveness. We implemented:- A responsive design that seamlessly adapts to all device sizes
- Clear navigation pathways based on user journey mapping
- Streamlined menu structures for quick access to key banking services
- Enhanced search functionality
- Content Strategy:
A major component of the redesign involved restructuring the site’s content architecture. We:- Created individual pages for each banking product and service
- Developed location-specific pages for each branch
- Implemented a customer testimonial section to showcase the bank’s community impact
- Established clear calls-to-action throughout the site
- Technical Implementation:
The technical foundation of the site was built with both users and administrators in mind:- Full WCAG AA compliance to ensure accessibility for all users
- User-friendly content management system for the CBLA team
- Enhanced security features appropriate for a financial institution
Impact
Local Banking at the Next Level
The redesigned website has significantly improved CBLA’s digital presence and marketing capabilities:
- Marketing teams now have dedicated landing pages for each product and service, improving email and social media campaign effectiveness
- Content updates can be made quickly and easily by the internal team
- Customer testimonials have helped reinforce CBLA’s position as a community-focused financial institution
- The expanded sitemap has improved both user navigation and search engine optimization
The new website serves as a strong foundation for CBLA’s digital growth while maintaining their commitment to personal, community-focused banking services.
Client Testimonial
“The new Community Bank of Louisiana website is another example of our commitment to remaining on the forefront of technology, efficiency, and innovation for our loyal customers. In alignment with our collective goals, the talented team of creators and developers at MESH delivered a platform that we are all very proud of. We appreciate our strong partnership with MESH as we continue to showcase why Community Bank is one of the top institutions in Louisiana.”
Connor Hennessey, Property Manager, Community Bank of Louisiana