Data Knows Best

Insight

FlyGuys is a dynamic, innovative data capture company, but the brand didn’t quite show it. As they set out to transform an entire industry, we sought to transform their brand, both visually and verbally, to one that would stand out and elevate them high above the competition.

Idea

We Gave Them a Brand That Matched Their Ambition

As we dug in deep through firsthand interviews and surveys, we started to get the picture for ourselves. FlyGuys was doing something that no one else had ever done before – so it just made sense to give them a brand unlike anything else in their industry. From the mark itself to the essence and messaging pillars that rounded out the brand’s definition, we crafted a brand that positioned them as the pioneers of reality data capture. The end result marries rugged, earthy grit with tech-centric elements that emphasize their high-tech approach to the industry.

Impact

Now They’re Flying High

With a full-funnel integrated approach, we leveraged social, digital and traditional media channels to hit our targets – Leisure Travelers, Meeting Planners and Sports Marketing Professionals – from every angle. Garnering more than 120 million impressions combined across all targets and channels, we were able to surpass predetermined KPIs and bring a new appreciation around the world for Baton Rouge – Louisiana’s Capital City.