Why Your Brand Needs a Brand Positioning Consultant (And What They Actually Do)

By Emily Garrity, Senior Copywriter

Do you ever look at your brand and think, “We’re doing a lot… but it still doesn’t feel like enough”? You’re not alone. Most brands hit a point where the vision is big, the activity is high, and the story just isn’t landing where and how it should. And that’s exactly where a brand positioning consultant earns their keep.

You can call us a brand consultant, a full-stack brand strategy agency, or just “those marketing experts.” Our job is to help you define the unique space your brand can occupy. Then, we create a strategy to support it.

Let’s take a look at what that looks like.

What Even Is Brand Positioning?

Your brand positioning is the place where your value, personality, and promises collide into a crystal-clear identity. It’s where your brand lives in the minds of your customers. It’s not where you think you are. It’s where they actually put you on the shelf, metaphorically speaking.

Are you the luxury option? The dependable pick? The cool guy? 

A skilled branding consultant doesn’t just help you define your position; they help you defend it.

The Role of Brand Positioning Consultants (AKA Your Strategic Problem Solvers)

Think of brand strategy consulting as the blueprint phase before the building begins. They explore and analyze your audience’s psyche, your competitive landscape, and your authentic story. A crucial part of their work involves enhancing your brand differentiation to ensure your unique qualities stand out in the market.

The best ones are asking these questions about your audience: “Who are these people? What keeps them up at night? What makes them pick your brand without a second thought?”

They map out where you sit compared to everyone else vying for attention, and find that sweet spot where you can dominate. Then they excavate what makes your brand genuinely special (not just what you hope makes you special) and turn it into a narrative that resonates.

A great brand positioning consultant does three key things:

1. Clarifies What Makes You Different – At MESH, we kick this off with what we call a Brand Summit. We get cozy and take a good, hard look at where you are and where you want to be by digging deep. Like, psychology-meets-market-research-meets-therapist-deep. Sometimes…people cry (the good tears, mostly).
   
   We help you strip away what you think you should be saying and get to what’s authentically, undeniably you. Because in a noisy market, the brands that cut through aren’t the loudest; they’re the most real. Strategic clarity is the difference between having a brand and becoming THE brand.
2. Shapes a Cohesive Brand Strategy – Once we uncover where you can win, we build a roadmap: messaging, visuals, content, experience, tone—your whole brand ecosystem.
   
   This is where expertise from brand strategy consulting firms, brand management consulting, and brand marketing consultants all converge. It’s the part where your brand stops shapeshifting and starts making sense.
3. Helps You Activate Your Brand Everywhere – A strategy is worthless if it dies in a PDF.
   The right brand strategy consultant ensures your positioning shows up consistently across your website, social feeds, campaigns, sales decks, and even onboarding.

Why You Shouldn’t DIY Brand Positioning

We love a good DIY project as much as the next creative. But brand strategy is not a Pinterest board. Here’s why working with brand strategy consulting firms or a strategic brand consulting partner makes all the difference:

Fresh Eyes See Everything

You’re too close to your own brand. A brand consultant brings objectivity, market intelligence, and a perspective that isn’t clouded by internal politics or “but we’ve always done it this way” or bias you may have for yourselves. They see patterns, opportunities, and blind spots you’re too close to catch. A seasoned brand development consultant or brand identity consultant helps you articulate what you’ve been circling but couldn’t quite capture. 

They Help You Future-Proof

Many brand internal teams are just trying to get through the day. Brand strategy consultants like us aren’t just solving for today. They’re building a positioning platform that scales, evolves, and stays relevant as your business grows. Whether you’re a scrappy startup or navigating B2B brand consulting for an established enterprise, they create frameworks that can really flex.

They Get Stuff Done

The best brand strategy consultants translate complex market dynamics into clear, actionable strategies. We’re here to move the needle.

Strong positioning keeps you from:

• Sounding like everyone else in your category
• Selling on price instead of value
• Creating campaigns that don’t connect
• Wasting time and money on inconsistent branding

A clear, differentiated position gives you the confidence to make bold, creative decisions and the clarity to know which ones not to make. It’s the backbone of brand discipline.

What Working With a Brand Strategy Consultancy Really Looks Like (but you should totally see for yourself)

So now that we’ve told you all about why you should work with a brand positioning consultant (ahem…us), you’re probably wondering how it actually plays out. Here’s an at-a-glance look at the process:

• Discovery & Research: Deep dives into your business, market research that goes beyond surface-level Google searches, and stakeholder interviews that uncover truths you didn’t know you knew.
• Strategic Positioning: This is where the magic happens. Your consultant defines your brand’s unique value proposition, target audience personas, and competitive differentiation. It’s strategic, it’s smart, and it’s totally customized to you.
• Brand Architecture: How do all your products, services, and sub-brands play together? A brand strategy consultancy ensures everything ladders up to a cohesive master brand strategy.
• Activation Roadmap: Strategy without execution is just expensive daydreaming. The best brand consulting firms hand you a roadmap—complete with messaging frameworks, brand guidelines, and go-to-market recommendations.

From all of this, you walk away with not only some fun stories but also: research-backed insights, workshops that pull surprising clarity out of your team, positioning statements that actually sound like you, messaging that makes sales teams say “why didn’t I think of that?”, visual direction that turns heads, and most importantly—cohesive strategy to guide every future decision.

The ROI of Getting Positioning Right

Let’s talk bottom line. Working with brand management consulting experts isn’t just a feel-good exercise in brand therapy (though it can feel therapeutic). Strong brand positioning drives:

• Premium pricing power (because people pay more for brands they trust and value)
• Customer loyalty (positioning creates emotional connections that transcend transactions)
• Marketing efficiency (clear positioning makes every marketing dollar work harder)
• Internal alignment (when everyone knows what the brand stands for, magic happens)