While we truly believe in the power of the tried and true traditional marketing strategies, we also know that today’s customers are savvy, they have short attention spans and they care about more than just the product itself. Differentiating your company by utilizing some of these surprise and delight tactics can help you make a lasting impression on your key audiences.
Branding in today's competitive world extends beyond logos and slogans. It's now a necessity to use strategic branding and decision-making to shape how a company is perceived.
2023 is being coined as the year of uncertainty for brands. Headlines that I’ve read talk about a major recession, layoffs, a major cool down in the housing market and inflation higher than it’s been in over thirty years. What’s a brand to do?
If you are a marketing professional keen on staying ahead of the competition to maximize your results, you must be ready to invest time and expertise in optimizing your campaigns. The list we compiled can help guide you in this process.
There is no need to panic. Our 2023 budget guide contains tips and strategies from marketing directors and CMOs that will help you navigate the coming year.