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Insight

LIT Pizza came to us with an idea on a napkin. Their goal was to create a fast casual pizzeria that had the ability to cook a custom pizza in 90s or less. They needed a visual identity just as unique and rebellious as the vision behind it.

Idea

Establishing a brand that spoke to the fast flash-fired way that the Pizza was delivered, catered to an audience profile that covered soccer moms, college students and everyone in between. LIT Pizza was born and scaled faster than they could find locations to house it. 

Impact

The brand and launch campaign was so successful that the growth rate surpassed the original plan by 700%.In the first year of business,LIT opened seven total stores.Kneadless to say, the demand was and still is incredibly high.

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Lit Pizza

A new brand for a new pizza.

Industry:
Hospitality & Tourism

A Rebel Brand Cooked in 90 Seconds

Lit Pizza logo

Overview

LIT Pizza arrived with an idea on a napkin: fast-casual pizza, custom-built, and flash-fired in 90 seconds or less. MESH crafted a visual identity rebellious enough to match the concept and broad enough to land with soccer moms, college students, and every audience in between, and the launch outran the original plan by 700 percent with seven stores opening in the first year.

Services

A navy LIT Pizza t-shirt reading Get Lost in the Sauce
A blast-fired pizza in an open LIT Pizza box
A LIT Pizza drink cup garnished with a lemon slice
A LIT Pizza team member smiling in a branded apron
The LIT Pizza menu board listing signature pizzas
The interior of a LIT Pizza restaurant with counter seating and menu boards
A laptop showing the LIT Pizza website reading You Craft It. We Blast It.

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