Manda Fine Meats

Modernizing a legacy brand while honoring everything that built it

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Mockup of a Manda Fine Meats social posts on a red checker table cloth

Manda’s Brand Evolution

Manda Fine Meats logo

Overview

Manda Fine Meats has been a staple on Louisiana tables since 1947, and when they came to us, we knew our role was to protect that legacy while giving it room to grow. That meant modernizing their logo and brand expression while preserving the signature palette and visual cues generations of customers already loved. Every decision was made with the same care Manda puts into their product: nothing wasted, nothing compromised. The result is a brand identity as bold as the flavors behind it. Because some brands don't need to be rebuilt, they need to be honored.

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The previous Manda Fine Meats logo with a script tagline, labelled Before
The redesigned Manda Fine Meats logo with the tagline Flavor Says It All, labelled After
The Manda Fine Meats logo in four responsive lockups, from the full mark down to a single M badge
Three Manda Fine Meats badge logos in white on a red background
A person seen from behind wearing a Manda Fine Meats t-shirt in a kitchen
Spreads from the Manda brand guidelines in red, navy and yellow
Manda posters on an outdoor wall reading Bringing Flavor to Every Meal
A red Manda Fine Meats trailer wrap parked on a street
People sharing a meal at a long table, with the Manda Flavor Says It All badge overlaid
A grid of Manda brand elements including packaging, gingham and the line Bringing Flavor to Every Meal Since 1947
A Manda billboard reading Bringing Flavor to Every Meal beside a photo of sausages

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