Data Knows Best

Insight

FlyGuys is a dynamic, innovative data capture company, but the brand didn’t quite show it. As they set out to transform an entire industry, we sought to transform their brand, both visually and verbally, to one that would stand out and elevate them high above the competition.

Idea

We Gave Them a Brand That Matched Their Ambition

As we dug in deep through firsthand interviews and surveys, we started to get the picture for ourselves. FlyGuys was doing something that no one else had ever done before – so it just made sense to give them a brand unlike anything else in their industry. From the mark itself to the essence and messaging pillars that rounded out the brand’s definition, we crafted a brand that positioned them as the pioneers of reality data capture. The end result marries rugged, earthy grit with tech-centric elements that emphasize their high-tech approach to the industry.

Impact

Now They’re Flying High

After building the brand, we strategized and implemented a full brand rollout, including an employee brand launch event, a whole new look for the FlyGuys office, a dynamic new website, and, of course, fingernail polish to match the new brand colors. In addition to all of our hard work, the FlyGuys team did their part as they fully embraced the new brand, implementing the visuals wherever possible and weaving brand language into both internal and external communications. In short, the FlyGuys rebrand is a shining example of how a bold new brand can be exactly what’s needed to give a company and its employees a reinvigorating rallying cry.