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Insight

FlyGuys is a dynamic, innovative data capture company, but the brand didn’t quite show it. As they set out to transform an entire industry, we sought to transform their brand, both visually and verbally, to one that would stand out and elevate them high above the competition.

Idea

We Gave Them a Brand That Matched Their Ambition

As we dug in deep through firsthand interviews and surveys, we started to get the picture for ourselves. FlyGuys was doing something that no one else had ever done before – so it just made sense to give them a brand unlike anything else in their industry. From the mark itself to the essence and messaging pillars that rounded out the brand’s definition, we crafted a brand that positioned them as the pioneers of reality data capture. The end result marries rugged, earthy grit with tech-centric elements that emphasize their high-tech approach to the industry.

Impact

Now They’re Flying High

After building the brand, we strategized and implemented a full brand rollout, including an employee brand launch event, a whole new look for the FlyGuys office, a dynamic new website, and, of course, fingernail polish to match the new brand colors. In addition to all of our hard work, the FlyGuys team did their part as they fully embraced the new brand, implementing the visuals wherever possible and weaving brand language into both internal and external communications. In short, the FlyGuys rebrand is a shining example of how a bold new brand can be exactly what’s needed to give a company and its employees a reinvigorating rallying cry.

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FlyGuys

Taking a dynamic company to new heights.

Industry:
Technology & IT

Bold Enough to Match the Ambition

Overview

FlyGuys was inventing a new category in reality data capture, and the brand was not keeping up. MESH ran firsthand interviews and surveys, then built a rugged, earthy, tech-forward identity that positioned FlyGuys as the pioneers of the space, rolling it out through an employee launch event, a redesigned office, a new website, and branded merchandise down to the fingernail polish.

Services

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The previous FlyGuys logo, labelled Before
The redesigned FlyGuys logo in orange and white on dark green
Spreads from the FlyGuys brand definition covering values, essence, attributes and personality
FlyGuys logo lockups shown in cream, rust and dark green

Take our partners’  word for it

Our collaboration with MESH was a game-changer for our brand. They not only understood our vision but also expertly brought it to life, elevating our brand to align with our values. Thanks to the well-organized and fun collaboration with the MESH team, the process was not just efficient but also enjoyable. They kept us informed with each iteration, a service that truly exceeded our expectations and made the entire journey a pleasure.
– Whitney Savoie, Chief Marketing Officer, FlyGuys
An open FlyGuys employee handbook showing a contents spread
A dark green FlyGuys branded box on an orange background
Spreads from the FlyGuys brand guidelines covering logo, colour and typography
A FlyGuys t-shirt reading Unbound Progress hanging on a hanger
A FlyGuys enamel mug resting in sand beside branded stickers

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Strategic Planning Services

Graphic Design Services

Branding