The Tell breast care campaign for Woman's Hospital wins gold at the 2013 Cancer Awareness Advertising Awards, beating local and national hospitals in the Total Advertising Campaigns category.
Tell Your Mom! (Women's)
Insight
Tell your kids! Tell your wife! MESH is excited to announce that our breast care campaign for Woman’s Hospital,Tell, recently received a gold award from the 2013 Cancer Awareness Advertising Awards Program.
Tellwas submitted to the Total Advertising Campaigns category by Woman’s where it competed with both local and national hospitals. The campaign, aimed at reminding area women of the importance of annual mammogram screenings and sought to reinforce Woman’s as the first-in-mind resource for state-of-the-art digital mammography exams.
“If you’re from the area, you’ve probably seen the commercials and billboards telling you to remind the important women in your lives to schedule a mammogram,” said MESH Principal Taylor Bennett. “We set out to design a campaign that would really resonate with our audience while also capturing elements of the new Woman’s Hospital facility. We’re really pleased with the outcome and are honored that the campaign has received this award.”
The CAA Awards is an annual contest hosted by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm specializing in strategic healthcare marketing. It is the nation’s most elite competition recognizing the most talented marketing professionals for outstanding excellence in advertising for cancer awareness. Winning entries are judged by a diverse panel of experts and certificates are granted to winning entries exemplifying excellence.
