Belgard Hardscapes shifts its 2018 brand position to Belgard Paves the Way, with MESH as agency of record delivering the video, content, print, and digital that asserts the brand as the national leader in outdoor living.
Outdoor Living Comes Alive!
Insight
An All-in-One Campaign for a Hardscape Brand That Does it All
After the success of the “Make Outside Your Kind of Beautiful” campaign, the brand was repositioned for 2018 by transitioning to a new campaign: “Belgard Paves the Way.”With more aggressive calls to action and a more confident, “get it done” attitude, the tone and treatment of the new brand position takes a bold approach to assert Belgard Hardscapes as the national leader in outdoor living.As the agency of record for creative strategy, MESH developed all video, content, print and digital display ads, and worked with the Belgard in-house team to execute other collateral and creative.
