Oldcastle hands its Masonry division to MESH as agency of record, following a three-year repositioning of its Hardscapes brand that drove leads up twentyfold.
Agency of Record for Oldcastle’s Masonry Division
Insight
MESH Design, LLC has been named advertising agency of record for Oldcastle’s Masonry division. This announcement follows the recent success of a 3-year strategic plan focused on repositioning Oldcastle’s Hardscapes division, Belgard Hardscapes. MESH was responsible for planning and executing Belgard’s repositioning on a national and local level. Recent analytics show leads to be 20 times higher in 2010 than at the start of the 3-year campaign.
MESH co-owner, Taylor Bennett, says, “We’ve always believed that our work will win clients, and our new partnership with the Masonry division is a perfect example. We got into the business to deliver unconventional creative through integrated campaigns that increase awareness and boost sales. Oldcastle has allowed us to do just that, and the results are evidence that our approach works.”
MESH’s work with the Masonry division is scheduled to start immediately. Preliminary projects include a review of the division’s brand architecture, rebranding several product lines and creating both print and online support collateral. In regards to the recent announcement, Bennett says, “Our agency style works well with the culture of the company. We are excited to be a part of the Masonry division’s future and look forward to another successful partnership.” As one of the largest building materials companies in the world, Oldcastle has numerous locations throughout the US and Canada. The Masonry division supplies building materials used in site construction for a number of well-known national retailers.
